Big Vibes Coffee
Big Vibes Coffee (BVC) is a “Nanoroaster serving small batches and big moods.” Launched in early 2023, BVC wanted to show the vibrancy and personality of small-batch coffee roasting. For the launch of the brand and company, we wanted to serve up a Bold, Bright, and Full personality using hand-drawn type and illustrations, as well as loud and proud colors and patterns.
Below are some process sketches from the idea generation phase. Exploration is such an important part of any project, but this one was just a lot of fun so we wanted to show some of the wild swings we went through before settling on the final direction.
